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Tina Roth-Eisenberg
Tina Roth-Eisenberg
00:41

Tina Roth-Eisenberg

Swiss Miss

New York, NY USA

"There's nothing wrong with having a lot of different skills; you've just got to do what is the most authentic for you and makes you the happiest."

Career Roadmap

Tina's work combines: Design, Entrepreneurship, and Being Creative

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Day In The Life

Founder

I'm a designer and believe in labors of love. Mine are Tattly, CreativeMornings, TeuxDeux and Friends Work Here.

My Day to Day

In addition to my design blog swissmiss, I also run four “side-projects gone businesses”; a collaborative co-working space called Studiomates, a global, monthly lecture series called CreativeMornings, TeuxDeux the simple to-do app and Tattly, a design-y temporary tattoo shop. Due to the number of businesses I run, I have lost track of how many emails I receive daily and try to keep up. I have weekly team meetings to keep everyone on track. I read a lot.

Skills & Education

Advice for getting started

In 2006, I fulfilled my life long dream and started my own design studio. However, my side projects (Labors of Love) organically and quite unexpectedly grew into small companies, and I eventually realized that I hated taking on clients for my design company. I decided that the only way I would be happy would be if I pursued my side projects full time and put my client search on indefinite hold.

Here's the path I took:

  • High School

  • Bachelor's Degree

    Graphic Design

    Ecoles des arts décoratif, Geneva, Switzerland

  • Graduate Degree

    Design and Visual Communications, General

    Munich University of Applied Sciences, Germany

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Grew up in a small Swiss village; was headed down a business track in school.

  • 2.

    Convinced her parents to send her to art school for one year; she was happier than she'd ever been.

  • 3.

    Switched over to design, moved to New York after graduation, found an internship that day, got her visa within the month.

  • 4.

    Started her blog, swiss-miss, as a side project; since then, always pursues the "passion projects" that grabbed her.

  • 5.

    Her side projects, like Tattly and TeuxDeux, have actually blossomed into lucrative businesses of their own.

  • 6.

    After starting her own design studio-something she'd always dreamed of-she realized it wasn't right for her.

  • 7.

    Learned that rather than working for someone else, she found more fulfillment pursuing her own "labors of love."

  • 8.

    Says that there's pressure to instantly succeed today, but most "really good things" grow slowly and take time.

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Myself:

    I have everything I ever wanted, why am I not happy doing this?

  • How I responded:

    In 2006, I fulfilled my life long dream and started my own design studio. However, my side projects (Labors of Love) organically and quite unexpectedly grew into small companies, and I eventually realized that I hated taking on clients for my design company. I decided that the only way I would be happy would be if I pursued my side projects full time and put my client search on indefinite hold.

Experiences and challenges that shaped me

Click to expand

  • I grew up in a small Swiss village and moved to New York after graduating from college.

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